When you've found your product and your price what is left to differentiate one online outfit from another? At the top of my list the firms track record counts for lots: our orders to John Lewis, Maplin and B&Q for examples consistently worked out well or if ever their was a snag it was rectified in a jiffy. This for starters sorts these guys from the rest. They have to be good since the online mall allows lesser traders to offer exceptional choice - a ladder in ten sizes; a switch in n variations; a wall light with hundreds of options.
While the lesser traders don't have to be good, many prove to be amazing. However the sad occasion of a funeral was made yet more sad still by the ineptitude of one. AJP shopping sell the Gala Tent - a marquee for the British summer. Next day delivery is offered across the site - and where not the tagline 'next day delivery may be available' is a euphemism for something being out of stock. Placing the order I phoned days ahead rather than risk anything not arriving. I really should have asked them to read the order back; however I faxed it so there was at least confirmation of the date when it was needed. Phoning to check the day before I was lied to about the delivery date. "Oh I meant Thursday next week" said the sales person. Since the tent would be less useful next week I canceled the order. "That's alright" said the sales person. It wasn't alright at all.
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